Aug. 2026 How much of what you see is still merely there? The user experiences content. The system experiences prediction testing. An image, notification, ranking or silence appears; the user feels curiosity, urgency, envy, fear or desire. Behind the experience, another question is being asked: What will this person probably do next? Perception becomes economically valuable when it can be converted into a test of future behaviour. Advertising auctions make this machinery brut

August 2026 Stress rises. Mood drops. The hand reaches for the phone. Not because the screen solves anything, but because it has learned to promise an immediate change of state: pleasure, distraction, relief. With repetition, that promise becomes temptation—and temptation begins to feel like spontaneous desire. A 2026 German study followed 900 adults for 14 days across gaming, pornography, social networks and online shopping. Temptation was the strongest immediate predictor o

July 2026 What if stress makes us consume more without making us enjoy what we consume? In a triple-blind crossover experiment, 66 healthy adults with little previous opioid exposure underwent either social-evaluative stress—the pressure of being judged by others—or a neutral condition, then received oxycodone, a prescription opioid painkiller, or saline. They could subsequently work to obtain more of the sampled dose. Stress increased oxycodone self-administration by six per

April 2026 Ankita Pathak Seema Bhardwaj Abstract This study conducts a systematic literature review to examine the intersection of facial recognition technologies and neuromarketing approaches in marketing research and practice. Although both domains have received growing attention, prior studies have largely investigated them in isolation, leaving a gap in our understanding of their combined potential. Following the PRISMA framework, relevant studies were identified through

April 2026 Chiara Casiraghi Margherita Zito Vincenzo Russo Introduction Social cognition encompasses the mental processes that enable individuals to perceive and understand the mental states, emotions, and behaviors of themselves and others, allowing for appropriate social interactions (Blume et al., 2015). Among the various social cognition components, mentalizing refers to those higher-order cognitive abilities to infer one's own and others' mental states, being one of the

March 2026 Kanika Nagpal Kiran Bala Sumanjeet Singh Arun Yadav Minakshi Paliwal Background: This study examines the effectiveness of neuromarketing stimuli shaping consumer impulsive behaviour and investigates the moderating role of consumer traits. Addressing a key gap in the literature, it integrates the Stimulus–Organism–Response (S–O–R) framework with dual-process theory to explain how neuromarketing stimuli interact with individual dispositional characteristics to influe

Nov. 2025 Julia Eremenko Vladimir Kosonogov Vladislav Aksiotis Victoria Moiseeva Anastasia Obukhova Alisa Godovanets Oksana Zinchenko Vasily Klucharev Anna Shestakova Introduction: Emotions play a crucial role in shaping consumer experiences and decisions. Neurophysiological tools offer objective markers of emotional reactions in multisensory environments, where positive valence promotes approach behavior and negative valence fosters avoidance. Methods: We applied the Osgoo

Aug. 2025 Hao Li Weihong Zeng Introduction: In recent years, relative deprivation related to consumption has sparked intense debate,...

Aug. 26, 2025 This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins,...

Aug. 26, 2025 This study introduces a novel construct, Spendception, which conceptualizes the psychological impact of digital payment...

Aug. 26, 2025 Neuromarketing studies human behavior through artificial intelligence (AI) technologies, which allow scientists to use...

Aug., 24, 2025 Generative AI techniques, such as Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), and...

Aug. 24, 2025 This paper conducts a systematic literature analysis on "artificial intelligence, ethical artificial intelligence,...