top of page
THEMENTALFORECAST

SCIENTIFIC
WATCHDOG
Search
Emotion


Emotion and Virality as Drivers of Environmental Issues on Social Media: Scoping Review
Miyeon Kim Nancy Rhodes May 2026 As social media becomes central to environmental communication, understanding what drives widespread sharing is essential. This scoping review analyzes 82 peer-reviewed studies examining whether emotional environmental content on social media contributes to virality. It maps research trends, methodologies, and theoretical approaches used to study emotion in online environmental communication. Findings show a sharp increase in publications si
bottom of page